UX research

Unlock growth with a smarter website

As a busy marketing team, you're always striving to boost conversions, build brand loyalty, and reduce acquisition costs. Behavioural science can help you achieve all this and more, ensuring your website operates at max potential.

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With over 20 years experience and hundreds of websites under our belt, it's easy to spot an underperforming website.

Underperforming websites often suffer from salesy & generic messaging, poorly placed CTAs, cluttered navigation, confusing user journeys and more. Yet we see these issues as opportunities for improvement. See how we use a neuroscientific approach to enhance websites to drive better results for B2B & B2C organisations.

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UX Solutions

We’re here to help you...

Identify the UX issues at the heart of your website and find solutions, so you can be confident your site will convert visitors with ease.

Understand your audience on a level you haven’t seen before; what motivates them and what will resonate the most to engage and convert them.


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2 minutes

We’ll assess your website against the 5 SmartSite qualities, and show you how you can improve your score to smooth the path to website success.

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UX Consultancy

The key to everything is about making the user the centre of your story through:

Persona workshops

Using behavioural science models to help us unlock what really drives your users

Customer journey mapping

To understand the stages and emotions your users go through, so solutions are empathetic of these

Usability testing

To observe how users are navigating your website and how we can mitigate any friction they encounter

Analytics audits

Using data to direct us in our research and support us with our recommendations

Heuristic & expert reviews

It's important you get the basics right. These UX reviews will provide an important starting point

Want to unlock higher conversions and more engaged customers? Find out more about our solutions...

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UX insights

UX research & neuromarketing insights


We work with people who believe what we believe:

That UX holds the power, and science can help us unlock the secrets

"OrangeGrove brought an intellectually rigorous, dispassionate approach to our website review, helping us to see beyond existing thought-biases to understand more clearly our audiences’ needs. They were professional, challenging and great fun to work with"

Collette Lux


You probably have some questions for us

1. What is UX research?

UX research (user experience research) is all about uncovering insights on what users of a website or system need to facilitate a seamless and pleasurable experience. Those insights are then translated into an optimised user journey through design and structure adjustments, to improve user satisfaction, and ultimately increase conversions.

2. What are UX research methods?

UX research methods, or user research methods include anything from heuristic evaluations, expert reviews, persona workshops, user interviews, user surveys, customer journey maps, analytics audits, to usability testing.

3. What UX research tools do you use?

We use a variety of tools, but the standard ones are UserZoom, Typeform, Miro, Adobe XD, Framer, Notion, Eyequant, Hotjar, Microsoft Clarity.

4. What is user research?

User research is the same thing as UX research, where various research methods are used to understand the experience a user has on a website or system, and then making recommendations to improve how a user navigates and uses that website or system.

5. What is neuromarketing?

Neuromarketing, or consumer neuroscience, brings neuroscience together with marketing, looking at how we can understand buyer motivations and responses better by using neuroscience tools such as EEG, GSR and eye tracking. The insights are then used to enhance the experience further.

6. What is human-centred design?

Human-centred design is all about developing a product or interface that is empathetic of the user’s needs. It puts the user first when designing and building a website. To achieve this the problems your users are facing must be fully understood, as well as knowing what they’re driven by / what motivates them most in life. Only then can that information be translated digitally into an user-optimised experience.

The main incentive for an organisation to adopt a human-centred approach is to improve their customers’ experience, resulting in more sales, enquiries, leads and engagement.