About us

In a world where being human is under threat, we see it as being the key differentiator for brands to leverage growth


Where it all started

At the age of 22 I left uni and took the family fashion jewellery business online. Inspired by the subsequent success of this, and the potential I saw in the web, I set off to pursue a ‘proper’ career in web design.

First as a freelancer and then agency owner, I’ve overseen countless website projects, ranging from small businesses to Michelin-starred restaurants and global organisations.

With that experience came the ability to analyse what resulted in higher conversions, and what didn’t.

So while some stick to the traditional website formula, I advocate for a more human-centric approach. One which has consistently yielded better outcomes for our clients.

Louisa Dunbar – Founder

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OrangeGrove looks to spread the word about our unique user-centric approach by putting on webinars, courses and setting up an in-person meet-up to discuss neuromarketing for better UX.


We started to explore the use of behavioural science and neuromarketing in the websites we delivered and saw some encouraging results.


OrangeGrove became a limited company and Louisa started to focus more and more on UX optimised websites to drive results for clients. The team started to grow too.


OrangeGrove started to grow. We took on more clients who were after quality websites. We even landed Tom Kerridge and did two websites for his restaurants!


Louisa set up her freelance business and set to work for business clients and agencies, supporting them with anything from web design and build, to SEO and logo design.

Built on a science-backed, data-driven approach

The Science

The future of websites

In a world where corporate stuffiness and artificial intelligence dominates, we know that injecting a human touch is the key differentiator for brands aiming to drive growth.

At OrangeGrove, our mission is to harness the potential of behavioural science and data to humanise websites and facilitate rapid growth.

Our vision is for OrangeGrove to evolve into a global brand assisting organisations to leverage their websites for rapid growth, whilst also having significant positive social impact.

Our methodology is a win-win. A win for those website users who previously struggled to interact and find what they’re looking for, and a win for the organisations who see greater site engagement, higher conversions and reduced acquisition costs.

We believe that by making the user the focus, it’ll make the web a more accessible and user-friendly place to be, having a positive impact on the mental health of the global population.

We are proud partners and advocates for B1G1 and supporters of the philosophy of Business for Good.

Start your project with us

Working with us

The values we’re built on


The user -the human- will remain at the heart of absolutely everything we do. They're the ones using the interfaces, so they're the ones we should design and build for.


We will always be exploring technology and the latest in neuroscience to understand how we can make our websites work even more effectively. Our work will never be done here and we'll constantly be innovating to bring you the best results.

Evidence based

Theories and best guesses are the first step, but we look to validate our hypothesis so we can bring you science-backed, data driven insights to apply to your sites for maximum effectiveness.

Results focused

Because this is what really matters. The journey is irrelevant if the destination doesn't deliver results. We work hard to monitor the results our work has wherever possible.

Meet the team

Meet the team who will be taking you on this new learning experience

Louisa Dunbar

Louisa Dunbar

Harvey - UX designer
User Experience Designer

Harvey Jones

Karl - Developer
Full Stack Developer

Karl Maw

Vaso - UX Researcher
UX Researcher

Vaso Traiko

Behavioural Science Consultant

Beatrice Andrew

Stay in the know

Innovating the web…together

Something you should know about us is that we want to spread our knowledge. We’ve no interest in keeping what we know the best kept secret. We want to empower others and create a community of like-minded marketers who thrive off science, facts and data.

Sharing latest insight and thinking on the topic of neuromarketing, together we can innovate the web.

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