Where it all started
At the age of 22 I left uni and took the family fashion jewellery business online. Inspired by the subsequent success of this, and the potential I saw in the web, I set off to pursue a ‘proper’ career in web design.
First as a freelancer and then agency owner, I’ve overseen countless website projects, ranging from small businesses to Michelin-starred restaurants and global organisations.
With that experience came the ability to analyse what resulted in higher conversions, and what didn’t.
So while some stick to the traditional website formula, I advocate for a more human-centric approach. One which has consistently yielded better outcomes for our clients.
Louisa Dunbar – Founder
The future of websites
In a world where corporate stuffiness and artificial intelligence dominates, we know that injecting a human touch is the key differentiator for brands aiming to drive growth.
At OrangeGrove, our mission is to harness the potential of behavioural science and data to humanise websites and facilitate rapid growth.
Our vision is for OrangeGrove to evolve into a global brand assisting organisations to leverage their websites for rapid growth, whilst also having significant positive social impact.
Our methodology is a win-win. A win for those website users who previously struggled to interact and find what they’re looking for, and a win for the organisations who see greater site engagement, higher conversions and reduced acquisition costs.
We believe that by making the user the focus, it’ll make the web a more accessible and user-friendly place to be, having a positive impact on the mental health of the global population.
We are proud partners and advocates for B1G1 and supporters of the philosophy of Business for Good.
The values we’re built on
Human-first
The user -the human- will remain at the heart of absolutely everything we do. They're the ones using the interfaces, so they're the ones we should design and build for.
Innovative
We will always be exploring technology and the latest in neuroscience to understand how we can make our websites work even more effectively. Our work will never be done here and we'll constantly be innovating to bring you the best results.
Evidence based
Theories and best guesses are the first step, but we look to validate our hypothesis so we can bring you science-backed, data driven insights to apply to your sites for maximum effectiveness.
Results focused
Because this is what really matters. The journey is irrelevant if the destination doesn't deliver results. We work hard to monitor the results our work has wherever possible.
Meet the team who will be taking you on this new learning experience
Louisa Dunbar
Harvey Jones
Karl Maw
Vaso Traiko
Beatrice Andrew
Innovating the web…together
Something you should know about us is that we want to spread our knowledge. We’ve no interest in keeping what we know the best kept secret. We want to empower others and create a community of like-minded marketers who thrive off science, facts and data.
Sharing latest insight and thinking on the topic of neuromarketing, together we can innovate the web.
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