Types of research by expected results
Step 1 - Heuristics
No research project is complete without reviewing your website to check it meets the most basic of UX principles.
Step 2 - Enhancing Experience
The next step up from heuristics is to search for and identify opportunities for enhanced website engagement or fix specific problems.
Step 3 - Surprise & Delight
Surprising & delighting your users is the ultimate step. It's about finding an experience which will invoke an almost visible positive emotional reaction in your user.
There are 5 key identifiers of a SmartSite:
Spark
Smart Websites have a certain spark. This comes from creating a meaningful connection and is achieved through resonating & engaging visitors.
Motivate
Smart Websites successfully motivate the user to take action. This is achieved through nudges, strong CTAs and logical user journeys.
Appeal
Smart Websites instantly appeal to visitors and create a halo effect. It is through informed and intelligent design this is achieved.
Reassure
A smart website provides reassurance, building the user’s trust and loyalty using effective signals logically positioned.
Track
A smart website tracks and analyses user behaviour fostering a solid feedback loop for continuous learning improvement.
