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UX Research

Having identified the problem or need, this is where the magic happens. It's about bringing together all the research and information and interpretting it into beautiful, functional designs and interfaces.

A message from our MD

“Websites have been around for almost 20 years, but only a handful truly connect with their users to ultimately inspire them to use their products or services.

Our job is to tap into your customers’ brain and understand everything about them to establish how we might go about achieving this.”

Louisa Dunbar - Founder & director
Louisa Dunbar
Considerations

We’re here to help you with:

User-centric design

Always putting your users first so your website achieves the results you desire

Accessible design

Making sure your website can be seen and used by everyone, no matter their ability

Optimised websites

Building for performance, experience and conversions requires expertise at every stage of the project

Built on a science-backed, data-driven approach

Show me the science
The SmartSite Principles

There are 5 key identifiers of a SmartSite:

Spark

Smart Websites have a certain spark. This comes from creating a meaningful connection and is achieved through resonating & engaging visitors.

Motivate

Smart Websites successfully motivate the user to take action. This is achieved through nudges, strong CTAs and logical user journeys.

Appeal

Smart Websites instantly appeal to visitors and create a halo effect. It is through informed and intelligent design this is achieved.

Reassure

A smart website provides reassurance, building the user’s trust and loyalty using effective signals logically positioned.

Track

A smart website tracks and analyses user behaviour fostering a solid feedback loop for continuous learning improvement.

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"OrangeGrove brought an intellectually rigorous, dispassionate approach to our website review, helping us to see beyond existing thought-biases to understand more clearly our audiences’ needs. They were professional, challenging and great fun to work with"

Collette Lux
CMO - VTCT

Scale up

Ready to transform your website?

Explore what a SmartSite could mean to you

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