How might a persona workshop help me?
Using a behavioural psychology model we'll decode each persona's unconscious motivations to encourage empathy with the user
Promotes a deeper understanding
Discover each persona's needs, concerns and fears
Qualified behavioural scientist
Our workshops all involve a qualified behavioural scientist to deliver and decode the information gathered
They help organisations to stop focusing on their own perspective and instead put the user first
A persona workshop gets everyone on the same page with who you're trying to reach for a unified approach
Expert digital translation
Our team consisting of a behavioural scientist, UX designer and researcher will refine the digital recommendations
"The heuristic review was particularly helpful short term and the personas for the strategic longer term approach"
Why is behavioural science important in persona workshops
We’ve never believed in the traditional types of persona work where you might define who your personas are in terms of what car they drive, how many children they have or what magazine they read.
Insights should look to uncover valuable insights you can translate into the marketing work you do every day including on the website.
You should be able to use it to inform everything from your tone of voice across all marketing to website structure.
To achieve this you need to get inside the heads of your personas and uncover their drivers. Using tried and tested behavioural science models we’re able to do this effectively. Once we know what their drivers are, we’re able to assign the correct solutions.
Start a project with us
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We work with people who believe what we believe:
That UX holds the power, and science can help us unlock the secrets