When donations mean everything to your charity, you need to make sure your website is pulling out all the stops to bring them in.
As part of a marketing or UX team, you want to be able to trust that your website can engage and convert visitors.
You may know where the issues on your site lie, or you may have a hunch, but ultimately you’ve run out of ideas and need a clear plan to establish what you can do to fix these issues.
That ingredient is locked up in your users’ brain. We will help you unlock those secrets and guide you on how to apply them with an approach that’s scientific, proven and complementary to your campaigns.
We want to help you regain your confidence and pride in your website so that not only donations increase, but also regular donations as well as overall donation values.
Discover your donation score
Unlock the secret to boosting online donations by taking this scorecard.
Answer 23 quick questions to discover which pillars you need to master to increase your donations.
Take the donations scorecardThe charity website optimisation blueprint
Built for increasing donations and ADV
Following the successful completion of a Charity donations Blueprint and a run-through of our recommendations, we’ll help you plot out an optimisation plan using a sprint-approach, grouping the adjustments needed into appropriate groups and ranked by priority and time required, focusing on both quick wins and longer-term strategic changes.
You’ll have one of three options available:
- We’ll help you bring our recommendations to life
- We act as consultants on the implementation
- Or we can simply hand everything over to you
Driven by Results
A successful website does more than attract visitors – it engages them and drives meaningful actions, such as sales, sign-ups, donations, or inquiries. We understand the importance of achieving results, which is why we focus on optimising websites to exceed expectations.
By combining behavioural insights with proven strategies, we create seamless, engaging experiences that boost conversions. This not only maximises ROI from your campaigns but also builds customer loyalty and drives sustainable growth. When your website performs better, your business thrives.
Happy customers are one thing, but hard and fast results are equally important for us to see. Seeing your growth and your teams unite towards a common goal is what it’s all about for us.
So what is the process?
Defining organisational goals
It all starts with getting to know your charity inside out. Although we're user focused, it needs to be aligned with your charity's vision, and empathetic of any restraints in place.
Understanding users & identifying problems
Here is the meaty bit - getting to know your users & the potential you’re missing out on, whilst identifying opportunities & understanding the limitations of your existing website.
Making recommendations
From the discovery work completed, we’ll add a further sprinkling of behavioural science and psychology to produce in-depth, actionable recommendations. We’re then on hand to help you with implementation through consultancy & UX design if necessary.
There are 5 key identifiers of a SmartSite:
Spark
Smart Websites have a certain spark. This comes from creating a meaningful connection and is achieved through resonating & engaging visitors.
Motivate
Smart Websites successfully motivate the user to take action. This is achieved through nudges, strong CTAs and logical user journeys.
Appeal
Smart Websites instantly appeal to visitors and create a halo effect. It is through informed and intelligent design this is achieved.
Reassure
A smart website provides reassurance, building the user’s trust and loyalty using effective signals logically positioned.
Track
A smart website tracks and analyses user behaviour fostering a solid feedback loop for continuous learning improvement.
