When donations mean everything to your charity, you need to make sure your website is pulling out all the stops to bring them in.
As part of a marketing or UX team, you want to be able to trust that your website can engage and convert visitors.
You may know where the issues on your site lie, or you may have a hunch, but ultimately you’ve run out of ideas and need a clear plan to establish what you can do to fix these issues.
That ingredient is locked up in your users’ brain. We will help you unlock those secrets and guide you on how to apply them with an approach that’s scientific, proven and complementary to your campaigns.
We want to help you regain your confidence and pride in your website so that not only donations increase, but also regular donations as well as overall donation values.
Discover your donation score
Unlock the secret to boosting online donations by taking this scorecard.
Answer 23 quick questions to discover which pillars you need to master to increase your donations.
Take the donations scorecardThe charity website optimisation blueprint
Built for increasing donations and ADV
Following the successful completion of a Charity donations Blueprint and a run-through of our recommendations, we’ll help you plot out an optimisation plan using a sprint-approach, grouping the adjustments needed into appropriate groups and ranked by priority and time required, focusing on both quick wins and longer-term strategic changes.
You’ll have one of three options available:
- We’ll help you bring our recommendations to life
- We act as consultants on the implementation
- Or we can simply hand everything over to you
Driven by Results
Over the last few years we’ve completed hundreds of website reviews and audits and the feedback has always been positive.
So we decided to package up our expertise so we can offer the most amount of value for those who may be at crossroads. Our SmartSite in 60 clients know there are issues with their website but are unsure exactly how to proceed. In 1 hour we unpack the problems and provide a clear pathway to the solution.
So what is the process?
Defining organisational goals
It all starts with getting to know your charity inside out. Although we're user focused, it needs to be aligned with your charity's vision, and empathetic of any restraints in place.
Understanding users & identifying problems
Here is the meaty bit - getting to know your users & the potential you’re missing out on, whilst identifying opportunities & understanding the limitations of your existing website.
Making recommendations
From the discovery work completed, we’ll add a further sprinkling of behavioural science and psychology to produce in-depth, actionable recommendations. We’re then on hand to help you with implementation through consultancy & UX design if necessary.
The key to everything is about making the user the centre of your story.
Heuristic & expert reviews
It’s important you get the basics right. These UX reviews will provide an important starting point
Persona workshops
Using behavioural science models to help us unlock what really drives your users
Customer journey mapping
To understand the stages and emotions your users go through, so solutions are empathetic of these
Usability testing
To observe how users are navigating your website and how we can mitigate any friction they encounter
Analytics audit
Using data to direct us in our research and support us with our recommendations
Narrative workshop
Humans make sense of the world through narrative. It’s how we organise the knowledge we collect and how we remember things.
