How might a customer journey map benefit my organisation?
Unlock valuable insights
Customer journey mapping can uncover solutions which perfectly meet your user's needs at any given phase of their journey
Optimise the user's journey
Applying such tailored solutions is designed to increase engagement, connection and converions
A customer journey map helps everyone understand the user's discovery and sales funnel process and become more empathetic
They help organisations to stop focusing on their own perspective and instead put the user and their journey first
Get a deep understanding
Of the user and each stage of their journey, throughout their entire digital journey
Get to understand exactly what is going through your user's minds at each stage of their journey, for great empathy and consideration
"OrangeGrove brought an intellectually rigorous, dispassionate approach to our website review, helping us to see beyond existing thought-biases to understand more clearly our audiences’ needs. They were professional, challenging and great fun to work with"
Why adding a layer of behavioural science is important in customer journey mapping
True understanding comes from digging deep, and you can’t get deeper than unlocking the secrets hidden in your user’s minds.
It’s all about understanding the root of the issues and barriers they’re facing and how it’s affecting them emotionally or transactionally.
Only then is it possible to apply the most appropriate solutions to solve the problems they’re having.
Behavioural science helps us unlock these secrets by tapping into the brain using tried and tested frameworks. This is why we recommend customer journey mapping alongside persona workshops as they’re very complementary. A persona focuses on the person, while a customer journey map focuses on their experience.
Ready to transform your website?
Or call on 01184 050 080 to talk to usGet in touch
We work with people who believe what we believe:
That UX holds the power, and science can help us unlock the secrets