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SMARTSITE PRINCIPLES
The 5 defining principles of a high-performance website
Spark
Smart Websites have a certain spark. This comes from creating a meaningful connection and is achieved through resonating & engaging visitors.
Motivate
Smart Websites successfully motivate the user to take action. This is achieved through nudges, strong CTAs and logical user journeys.
Appeal
Smart Websites instantly appeal to visitors and create a halo effect. It is through informed and intelligent design this is achieved.
Reassure
A smart website provides reassurance, building the user’s trust and loyalty using effective signals logically positioned.
Track
A smart website tracks and analyses user behaviour fostering a solid feedback loop for continuous learning improvement.
Behavioural science adds the depth - allowing us to uncover hidden insights.
Show me the science
Sign up to our FREE SmartSite Webinar to learn how to leverage science & data for a smart website & smart business
Find out more…HELP IS AT HAND
I neeeeeed me a SmartSite! But how?
Discover our range of SmartSite products to help you on your way to achieving a SmartSite and scroll down further for an important announcement!
SmartSite BehSci Programme
Behavioural science – the element that underpins every SmartSite. This programme guides you on how to use it to drive website engagement and higher conversions.
SmartSite in 60
In just 60 minutes, gain the insights and direction you need to make substantial improvements to your website.
SmartSite DIY Audit
Perform your very own heuristics audit to present to your superiors to highlight key issues with your website.
Want to know how your site measures up? Take our FREE SmartSite health check.
Take the SmartSite health checkSMARTSITE CHARITY THEME
COMING SOON! The SmartSite® Charity Website Theme
Having worked with many charities over the years, big and small, we’ve noticed shared ambitions, problems and similarities regarding website requirements.
So we’ve worked hard to produce and package up a website solution designed to make a tailored high-end website solution more achievable for the charities who need it the most.
Whether you’re just getting your charity set up, or looking to take that next step up with your online presence, the SmartSite charity theme is designed to help you achieve what you need with your charity.
Find out more and WIN!
Win the chance for a FREE SmartSite Charity website by signing up before it’s launched!
"OrangeGrove brought an intellectually rigorous, dispassionate approach to our website review, helping us to see beyond existing thought-biases to understand more clearly our audiences’ needs. They were professional, challenging and great fun to work with"
FAQS
You probably have some questions for us
1. What is a SmartSite?
Imagine an organisation that relies on their website for leads, enquiries, sales. Or one that is offered as a valuable resource for their prospects, customers and clients.
Now imagine that you, as the marketing manager, CMO or director can sit back and completely trust the website to do this job, and do it well.
Imagine that not only does the website do this job well, but it does it so well these people keep coming back, time and time again. Brand loyalty is at an all time high, as is customer satisfaction. The website has had a huge hand in this too.
Marketing campaigns are converting brilliantly, sales teams are chuffed about the standard of leads coming through, bosses are ecstatic about the ROIs achieved and growth obtained.
This is a SmartSite.
Sign up to an upcoming webinar to find out more »
2. What are the key elements of a high-converting website?
A high-converting website has 5 key elements to it:
- They have a Spark – This comes from creating a meaningful connection with the user and is achieved through resonating & engaging them.
- They motivate the user to take action. This is achieved through nudges, strong CTAs and logical user journeys.
- They instantly appeal to visitors and create a halo effect. It is through informed and intelligent design this is achieved.
- They provide reassurance, building the user’s trust and loyalty using effective signals logically positioned.
- They tracks and analyses user behaviour fostering a solid feedback loop for continuous learning improvement.
We call a high-converting website a SmartSite.
Sign up to an upcoming webinar to find out more »
3. Who does OrangeGrove work with?
We tend to work with CMOs, Directors of marketing, Heads of marketing or digital and marketing managers, of ambitious and forward-thinking brands looking to scale.
We love working with varied industries which have included charity and non-profits, healthcare, B2B, retail, education, edutech.
One thing unites them all; the ambition to scale the impact & results of their web presence.