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INTRODUCTION
Unify the user experience
A heuristics evaluation or heuristics audit is used to inspect the overall usability of a website and will pick up on usability flaws (friction).
These flaws will be standing in the way of leads and sales converting, as such, heuristics audits are great for identifying quick wins to boost conversion rates, and are popular with highly frequented websites.
Heuristics evaluation
Uncover ££££s worth of opportunities
A heuristics audit evaluates a website’s design based on established usability principles to identify potential user experience issues.
This process helps uncover design flaws, navigation difficulties, and functionality problems that can hinder user engagement and conversions. It’s a cost-effective method for improving a website’s overall usability without the need for a full redesign.
For businesses, a heuristics audit offers quick wins by pinpointing areas of improvement that can lead to immediate increases in user satisfaction and conversion rates. It provides actionable insights that help streamline the user journey, reduce friction, and ultimately enhance the customer experience, all while delivering measurable results in a short timeframe.
Heuristics audit:
£485+vat
Register your details to secure your spot for our next available heuristics audit.
"Thank you once again, it was a fantastic audit and there are some really interesting insights on there with some great wins we can implement as a starting point. It’ll be a fabulous tool to work from to guide future iterations for our company so thank you very much for all the insight, I can’t recommend you enough!"
Why a heuristics audit?
Here's what you can expect
"The heuristic review was particularly helpful short term and the personas for the strategic longer term approach"
FAQS
You probably have some questions for us
1. What is a heuristics audit and how does it work?
A heuristics audit evaluates your website’s design and usability against established principles to identify areas that could hinder user experience. It involves reviewing elements like navigation, accessibility, and overall flow, highlighting potential friction points.
2. How long does a heuristics audit take?
The audit process typically takes a few days to complete, depending on the size and complexity of the website. You’ll receive a detailed report with actionable recommendations shortly after the audit is finished.
3. What types of issues does a heuristics audit identify?
A heuristics audit uncovers issues such as poor navigation, confusing layouts, unclear calls-to-action, accessibility barriers, and elements that create friction in the user journey, potentially leading to increased bounce rates and reduced conversions.
4. What are the immediate benefits of a heuristics audit for my website?
Immediate benefits include improved user experience, faster load times, clearer navigation, and higher conversion rates. By addressing quick usability issues, you can see measurable improvements in website performance without a full redesign.
5. How is a heuristics audit different from an Expert audit?
While both audits focus on improving user experience, a heuristics audit is a more streamlined evaluation, focused on usability principles. An Expert audit involves deeper evaluation and consideration of audiences. A heuristics audit is quicker and more cost-effective for identifying obvious usability issues.