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About us

In a world where being human is under threat, we see it as being the key differentiator for brands to leverage growth

MY STORY

Where it all started

At the age of 22 I finished uni and took the family fashion jewellery business online.

Seeing those first few orders come through was a lightbulb moment for me, and when it then went on to generate a sustainable monthly income, I was inspired.

It was that experience that allowed me to see the power websites held, and the buzz it gave me seeing my family’s business grow from it.

Everything since then has been about recreating that feeling. Seeing businesses grow through the work we do it’s what it’s all about for me.

Louisa Dunbar – Founder

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2022

OrangeGrove looks to spread the word about our unique user-centric approach by putting on webinars, courses and setting up an in-person meet-up to discuss neuromarketing for better UX.

2018

We started to explore the use of behavioural science and neuromarketing in the websites we delivered and saw some encouraging results.

2015

OrangeGrove became a limited company and Louisa started to focus more and more on UX optimised websites to drive results for clients. The team started to grow too.

2014

OrangeGrove started to grow. We took on more clients who were after quality websites. We even landed Tom Kerridge and did two websites for his restaurants!

2010

Louisa set up her freelance business and set to work for business clients and agencies, supporting them with anything from web design and build, to SEO and logo design.

Built on a science-backed, data-driven approach

The Science
VISION, MISSION

The future of websites

We’re a purpose-led UX agency using behavioural science to transform websites that help scale businesses whilst benefiting society.

At the start of our journey we witnessed first hand the impact a science-informed approach had on a nationwide organisation’s website. They saw a huge improvement in engagement and conversions whilst also making their audience’s day somewhat more bearable.

We wanted to bring that same scale of impact to a much wider range of organisations and businesses. Having a smart website like this, should be accessible to all, not just those who can budget for it.

A SmartSite – a high performance website that engages and converts at an exceptional rate, isn’t just good for business, it’s good on a social and environmental level.

At OrangeGrove, our mission is to scale-up businesses using websites which also have a positive social and environmental impact.

Our vision is to become a global brand helping thousands of organisation scale up. We see the internet being harnessed more effectively to solve global issues.

We will continue to strive to make it become a more human-centred, accessible and sustainable place.

Find out about SmartSites

Working with us

The values we’re built on

Purpose-led

We're not just here to boost profits, we're driven to make a meaningful impact and inspire change. As businesses, we have both the power and responsibility to do this, and it’s at the core of everything we do.

Innovative

We’re always exploring new technologies, ideas, and the latest neuroscience to fuel our mission. By constantly innovating, we uncover how to make our websites even more effective, all while driving meaningful change.

Evidence based

Theories and best guesses are just the start. We validate our hypotheses with data and research, delivering science-backed insights to ensure your site performs at its best.

Results focused

What truly matters is delivering results. The journey means little if the destination doesn’t deliver. We’re focused on happy customers and measurable ROI.

Meet the team

Meet the team who will be taking you on this new learning experience

Louisa Dunbar
Founder

Louisa Dunbar

Harvey - UX designer
User Experience Designer

Harvey Jones

Karl - Developer
Full Stack Developer

Karl Maw

Vaso - UX Researcher
UX Researcher

Vaso Traiko

Behavioural Science Consultant

Beatrice Andrew

Stay in the know

Innovating the web…together

Something you should know about us is that we want to spread our knowledge. We’ve no interest in keeping what we know the best kept secret. We want to empower others and create a community of like-minded marketers who thrive off science, facts and data.

Sharing latest insight and thinking on the topic of neuromarketing, together we can innovate the web.

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