Orthopedic research UK

Website redesign to advance the understanding, diagnosis and treatment of MSK issues for this UK charity

The Brief

Growing a strong community through events and thought leadership

ORUK approached us to help with the redesign of their website with the clear aim of helping them advance the understanding, diagnosis and treatment of MSK issues.

As well as facilitating the sign ups of their events and education, the new website had several unique technical considerations to enable the virtually attended events to work effectively.

See how this website looks today!

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In this project, we included

SEO Discovery

An SEO discovery phase was undertaken to not only ensure rankings weren't lost in the redesign, but also to identify opportunities to improve them further for greater visibility.

SEO discovery

UX Design

We coupled brand-faithful UI design with a user-first approach to create designs which were functional, look great but more importantly, drive results

UX design

UX Development

The website was built from the ground up using clean, fast code to ensure the user's experience was optimum on every level.

UX development
ORUK case study image preview

A sense of community

The discovery phase highlighted to us that the ORUK audience should be central to what the charity is doing here. We identified that by structuring the content of the website around the idea (and reality) of a community of MSK professionals, will help them appeal more directly to the audience and attract even more due to the pull of social proof.

The design and build also needed to consider accessibility standards carefully to the extent budget allowed, and the bespoke build required Zoho integration to help the charity streamline their processes.

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"Initial feedback on the website has been overwhelmingly positive – everyone is very impressed with the design, navigation and content flow. It really sets the tone for Berkshire Maestros as a vibrant, customer focused organisation and showcases the diversity of our offering in a clear and engaging way. We have very much enjoyed working with Orange Grove, and believe that we now have a website that will be much more effective in addressing our strategic objectives."

Helen Bligh
Marketing Manager - Berkshire Maestros

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