Building awareness and encouraging showroom visits

The Brief

Wrong messaging

Velospeed, the brain-child of Nick, is a unique ebike retailer passionate about ebikes and the benefits they bring to a UK audience. In their market, they’re truly unique. Whilst others are all about shifting the ebikes en-masse, Velospeed focus on a much more bespoke service. Their old website did nothing to convey this, nor did it attract visitors or assist with sales.

Faced with tough competition and a beautiful ‘destination’ showroom they needed a way to encourage more sales and attract more people to visit the showroom. With many happy customers and a clear potential identified online, the brief was to create a website which achieved all of the above.

See how this website is looking today!

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In this project, we included

SEO Discovery

An SEO discovery phase was undertaken to not only ensure rankings weren't lost in the redesign, but also to identify opportunities to improve them further for greater visibility.

SEO discovery

UX Design & development

We coupled brand-faithful UI design with a user-first approach to create designs which were functional, look great but more importantly, drive results

UX design

SEO retained support

We supported Velospeed with SEO after their new website went live primarily by optimising existing content and producing new, blog content

SEO retainer
Velospeed case study

User-centred design

Our solution was to create a site that visually conveyed the uniqueness of their showroom, their personal and friendly approach and commitment to good customer service. But it also needed to do much more than this. The site needed to focus on driving interested customers to visit them, so we put in place a strong user journey to encourage this. As well as this we wanted people to easily browse the ebikes they offered according to brand or usage, and then place an online order with ease. But a site is nothing if people can’t find it, so we ensured it was fully search engine optimised too.

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"The team at OrangeGrove undertook the tricky task of redesigning our website with enthusiasm and professionalism. The process was as painless as these things can be and was made much easier by the approach which, while informal, covered all aspects and helped us to face an online future in an efficient and friendly way. We’ve seen amazing results and improvements in our rankings in a few months."

John Clark


Results from the design, development & SEO work


Increase in ranking keywords from 17 to 357 in under 6 months.


They reported doubling visitors to their showroom in the key trading period compared to the previous year.

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