The services included in this project
The heuristics audit marked the website against a checklist of 12 best practice principles broken down into further points, to find opportunities to improve the user experienceHeuristics audit
A quantitative approach alongside a qualitative one was important in this project. Gathering data from page analytics uprovided us with many insights which we analysed and sorted into opportunities for improvement.Analytics review
Using behavioural science to discover and prioritise their audience groups, their goals, concerns and drivers in order to make recommendations based on science.Persona workshops
User Journey Maps
Uncovering key opportunities in a persona's digital journey using a neuro-focused approach, highlighting their problems, tasks, questions and emotions.User journey maps
"OrangeGrove brought an intellectually rigorous, dispassionate approach to our website review, helping us to see beyond existing thought-biases to understand more clearly our audiences’ needs. They were professional, challenging and great fun to work with"
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